If 2022 has taught us anything its that building an ecommerce business is harder than ever. It’s no longer as simple as launching a store and creating a few top performing Facebook ads and waking up to a Shopify store that’s doing tens of thousands in daily revenue. Costs are skyrocketing, ads don’t work the way they used to and customers are smarter than ever. That’s why we’ve built How TF Do I Scale. A course built by founders, for founders.
Over the past six months, Hyla Nayeri & Adrien Bettio (founders of 437), have teamed up with Aaron Spivak (Co-founder of Hush) and Chris Meade (Co-founder of CROSSNET) to create an encompassing 10+ hour course that will provide you with everything you will need to scale your business up to 7-8 figures and beyond.
Hyla and Adrien co-founded How TF in 2021 after receiving countless questions on how they started their business. So was born, How TF Do I Start? The entrepreneurial crash course that takes the guesswork out of starting your business. Now they bring you How TF Do I Scale?
As How TF has grown, so has the community of entrepreneurs. We’ve put together a concrete guide to answer all of your questions on scaling your business. Led by four co-founders of multi-million dollar businesses who have a proven track record of scaling their individual companies. You’ll learn from industry icons who are experts in their niches.
Hyla Nayeri and Adrien Bettio are self-made entrepreneurs and BComm graduates from the Smith School of Business. They co-founded 437 at 21, in their final year of university, after realising the gap in the swimwear industry. In the last 4 years since launch, they’ve built a strong, loyal community that has helped them grow 5x year over year. 437’s iconic styles have now been worn by everyone you follow on Instagram — from Kylie Jenner, Megan Thee Stallion, Jennifer Lopez, and Addison Rae and been featured on Forbes, Cosmopolitian, HYPEBAE, and Vogue. In 2021 Hyla and Adrien were recognized under Forbes 30 Under 30 List and were receipts of RBC’s Women in Entrepreneurship award.
Chris is an Ecommerce nerd & Forbes 30U30 Honoree who has built one of the fastest growing backyard games on the planet. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.
Aaron is a 27-year-old Canadian serial entrepreneur and recent Forbes 30U30, who co-founded Revitasize at 18 years old - an organic cold-pressed juice kitchen. Within four years, Revitasize expanded to 8+ locations across Toronto. Aaron most recently co-founded a sleep improvement company called Hush. Hush has grown to an 8-figure brand. The company launched a successful Kickstarter campaign that raised $1.5M+ in 30 days - making it the Top 10 most raised Canadian 30-day Campaign ever!
Hush. also appeared on the Canadian Hit TV show Dragons Dens and earned “Most Epic Pitch” of the season securing a bidding war between all 6 dragons! More recently Hush was acquired by Sleep Country in a landmark deal for Canadian E-commerce.